Quite some time ago, I found a company on Twitter that was just breaking into the golf industry. This is a tough field to jump into these days, especially when the product at hand is a golf ball. There are so many quality golf balls on the market today, and most of them come from the brands we all know and trust. So how can a startup company produce anything close to what these big dogs produce? Will the performance be there?Crazy Explosive 2017 PK Low
Quite some time ago, I found a company on Twitter that was just breaking into the golf industry. This is a tough field to jump into these days, especially when the product at hand is a golf ball. There are so many quality golf balls on the market today, and most of them come from the brands we all know and trust. So how can a startup company produce anything close to what these big dogs produce? Will the performance be there?
These are the thoughts I first had when I met Rob Zimmerman on Twitter, the owner and founder of the 3 Up 3F12 golf ball. How was this guy going to produce a golf ball that could compete with the likes of Titleist, TaylorMade, Srixon, Bridgestone, and others? I mean, these companies are pumping a lot of money and research into each product they release, and each of these products is backed by years of research and development. Still, I was intrigued enough to sign up for the newsletter and stay up to date with the happenings of this new brand.
Fast forward a little bit, and Rob has reached out to a select number of people to test the prototype 3F12. I was excited to give it a spin (quite literally, this ball stops on a dime!) but I wasn’t expecting a lot out of the first ever ball from 3 Up.
My initial impression when I received the ball was that I could scratch the cover off with my fingernail. I mean this thing felt soft! Three things came to mind: 1) This ball is going to be exceptional around the greens. 2) This ball will not hold up long with this cover. 3) I’m afraid this will be too soft for my swing speed.
The first hole I played with the 3F12, I was truly blown away. I hit a drive and it was pure. The ball felt great off the driver, and when I found it in the fairway, it was just as long as my usual tour ball. So far, so good. I took my pitching wedge and gave it a smooth swing. The ball took one hop and stopped, just like my usual tour ball. Hmm, I like this thing. When I got to the green, I made my par and then pulled the ball to the side of the green to try some chipping. This ball listens. If you want it to check up, it does. If you want it to release, it does. Greenside control was better than my usual tour ball. At this point, I was in shock.
It’s a weird feeling to go into something with a mind full of doubts, just to have them erased minutes later. I played the entire round with the same ball and had no durability issues. One word would sum up my thoughts: phenomenal. This thing is a PROTOTYPE! It’s the first one ever produced and is already great. Turns out I wasn’t the only one who felt that way, as the ball was officially put into production after such an overwhelmingly successful start.
In review, this ball is basically like the Tour Balata ball of old. I describe it to my friends as a blend of both a distance and a spin ball. But, the spin doesn't affect the driver which can be a problem with most spin-oriented balls. For me, this ball performed perfectly and found its way into my bag as my gamer. I most recently played this ball in the World Amateur tournament and didn’t think twice about it. I love this ball so much, that I took it to the high school team I help coach and had the team try it out.
On top of the performance of this ball, there are other reasons to turn your attention to 3 Up. The owner makes himself available to all interested in his product. He will listen to and answer any question you may have. Also, $3 of every dozen sold goes directly to a golf related charity. You can’t beat that! $2,000 has already been donated to “Golf Fights Cancer” and “Golfers Against Cancer.” And to top everything off, the ball conforms with USGA rules making it usable in tournament golf.