Mickelson Joins Kevin Frisch PR as Senior Vice President

For Immediate Release

May 7, 2019

Mickelson Joins Kevin Frisch PR as Senior Vice President


Gaylord, MI – Kevin Frisch PR, a Michigan-based, fully-integrated public relations firm (specializing in golf, travel, lifestyle, and sports) announces that golf industry veteran Carl Mickelson has joined the company as Senior Vice President with a focus on client and media relations, and creative business development.


Mickelson brings a wealth of golf-industry experience, coming fresh from a 21-year run as Director of Corporate Communications for Dave Pelz Golf and the acclaimed Dave Pelz Scoring Game Schools.


"Carl and I realized several years ago that we share a similar vision for strategically helping clients as well as a similar approach to PR and business. I'm excited about the impact he'll have helping our current and future clients achieve maximum exposure, marketing support and product development to grow their brands," said owner Kevin Frisch. "We have always taken pride as a boutique firm in the golf industry that consistently achieves large-firm results for our clients. With our combined experience in public relations, golf operations and marketing expertise, we are well-positioned to provide exceptional value and performance for our current and future clients."


Mickelson is a 26-year golf industry professional who is a tireless and creative champion for every brand he's represented. A decorated journalist and golf industry aficionado, he brings a unique depth of golf business experience and talent to Kevin Frisch PR and its clients. 


"Carl has a gift for storytelling and an astute instinct for what drives business in the golf industry. He will prove invaluable to our clients and their customers as the golf and media worlds continue to evolve into content-driven experiences," continued Frisch.


Mickelson began writing for a regional golf publication in 1993 while still a journalism and radio-television-film student at the University of Houston. By 1996, he was editor-in-chief of Gulf Coast Golfer and North Texas Golfer, overseeing editorial and publishing-business operations and producing award-winning features on golf's top players, instructors and courses. In all, Mickelson has served as editor for five different golf publications and a contributor to dozens more.

In 1998, he transitioned into public relations and media relations for legendary golf teaching guru Dave Pelz and his luxury-resort-based Dave Pelz Scoring Game Schools. In his 21 years with Dave Pelz Golf, Mickelson oversaw many phases of golf school and clinic operations, conducted countless successful marketing, creative and PR campaigns with leading golf industry media outlets, while developing valued relationships with top-ranked golf courses, resorts, equipment and management companies. He was the 2015 recipient of the Southern Texas PGA's Media/PR Award. He is a member of the Golf Writers Association of America (GWAA) and the International Network of Golf (ING).


"I joke with Kevin that I've had two bosses/mentors in 26 years, publishing titan Robert S. Gray and golf instruction guru Dave Pelz; both bona fide geniuses," Mickelson said. "Kevin's genius is in putting his clients first in the most ingenious and passionate way. He has a rare gift for building bonds with everyone he works with and getting results with strategy, integrity and dedication. This is a dream role for me. I'm thrilled to work alongside Kevin and our amazing roster of clients."


About Kevin Frisch PR


Kevin Frisch PR, and its principals, bring more than 50-years combined golf industry experience including developing public relations and marketing strategies for the golf, travel, lifestyle, and sports industries. This includes golf courses, golf resorts and destinations, golf real estate developments, state tourism bureaus, golf products and equipment, as well as golf academies and sports franchises. In addition, Kevin Frisch PR provides industry consulting in developing and implementing marketing and social media strategies, consulting on golf operations, business development, course rating strategies, and providing professional golf course, lifestyle, architectural, and sports photography.


Kevin Frisch PR clients include Boyne Golf, Forest Dunes, Island Resort & Casino, French Lick Resort, Mistwood Golf Club, State of Michigan, Horseshoe Bay Resort, Gull Lake View, Belvedere Golf Club, V1 Sports, TGA Premier Sports, Albanese-Lutzke Design, Swing Align, and NextLinks.


For more information visit www.kevinfrischpr.com.


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Toptracer Range Debuting Handheld Solution at 2019 PGA Merchandise Show

Toptracer Range Debuting Handheld Solution at 2019 PGA Merchandise Show
Innovation Allows Practice Facilities with Uncovered Hitting Areas
to Capitalize on Toptracer Technology
(Dallas, Texas) – Toptracer – the world’s leading ball-tracking technology, which is revolutionizing how fans watch and play golf – is the Presenting Sponsor of the 2019 PGA Merchandise Show’s Demo Day, where it will debut a new mobile-based handheld solution that allows uncovered driving ranges to capitalize on the revenue-generating benefits of Toptracer Range.

This latest breakthrough from Toptracer will be on display and available for testing, along with the company’s flagship in-bay system, at Tee Area #2 on Tuesday, January 22 at Orange County National Golf Center (Winter Garden, Fla.). Designed to remove barriers for Toptracer installation at facilities without covered structures, the handheld option allows customers to simply download a free app on smartphones or tablets, which displays data on every shot hit.
Toptracer’s ball-tracking technology is now seen on virtually all PGA TOUR television broadcasts. Now, Toptracer Range has leveraged this technology to help facility operators transform their driving ranges into practice and entertainment destinations. It combines tech and fun to create a superior experience that is perfect for all skill levels. Friends and family can compete in a variety of games or play virtual golf on simulated courses, a convenient way for beginners to experience golf in a low-pressure environment.  
“Over the past year, our business has grown to five times the size it was in early 2018, as there are now more than 100 Toptracer-enhanced facilities in 16 countries worldwide,” says Ben Sharpe, President of Toptracer Range. “This is just the beginning, as Toptracer Range has the potential to both grow the game by attracting active and latent golfers, as well as help facilities maximize profits. We invite all owners and operators to meet with us at the PGA Show to learn about how we can transform their businesses.”
Using cameras mounted around the facility, Toptracer Range technology displays an array of details on each shot – including distance, speed, launch angle, shape and more – to either in-bay screens or the new handheld app. The Toptracer team works to tailor solutions based on a facility’s budget and available space. Early adopters are reporting substantial gains in customer traffic and earnings.
Beyond its presence at Demo Day, Toptracer representatives will also be on-hand at the Topgolf booth (1513) on the PGA Merchandise Show floor.
For more information, visit Toptracer.com or follow Toptracer on FacebookTwitter, and Instagram.
About Toptracer
Toptracer is transforming the game of golf on the range, on the course, on television and even in major sports stadiums. This dynamic technology tracks the flight of a golf ball, displays its path in video and analyzes every shot hit. Topgolf has leveraged the technology for Topgolf Crush, integration at Topgolf venues, and is licensing Toptracer to driving ranges and tournament directors for a more interactive golf experience. Additionally, Toptracer continues to enrich the experience of watching golf on TV during some of the biggest tournaments in the world, including The Open Championship and Ryder Cup. To learn more, visit toptracer.com.
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For Immediate Release

November 6, 2018



Matt Adams/Fairways of Life Golf Show

Announces New Global Distribution


Award winning broadcaster takes show worldwide beginning November 7 at 8:00 a.m. EST.


Orlando, FL— After over a decade on SiriusXM Radio, Matt Adams, the award-winning broadcaster, writer, New York Times best-selling author and Golf Channel commentator, is taking his nationally acclaimed golf radio show, Fairways of Life global.


Adams and Fairways of Life announced today that the largest independent digital show in golf talk radio history will be available for free across the U.S. and worldwide beginning this week on November 7 at 8:00 a.m. EST.


Adams, who has been the host of the program since its inception in 2007, remains as enthusiastic as ever.


"We are so excited to be able to provide in-depth golf radio content to all of the USA and around the world on air, on line and on demand for free," Adams said. "It makes it so simple now to find the Fairways of Life Show on whatever device consumers use to listen, whether it be live or on demand, through every major digital audio platform."


Fairways of Life with Matt Adams will be live Monday – Friday at 8:00 a.m. EST on FairwaysofLife.com and the Fairways of Life App (available in both iOS and Android). Click on the links below to download the App.


Android App: Fairways of Life Android

iOS App: Fairway of Life iOS


In addition, Fairways of Life with Matt Adams can be heard on iHeart Radio (90 million), TuneIn Radio (60 million) and on demand worldwide 24/7 on every major audio digital platform reaching billions of consumers including; iTunes (800 million), Spotify (170 million), Stitcher, Google Play (1 billion), Twitter (330 million) and Facebook (1.86 billion) as well as, Spreaker and Amazon Alexa.


Fairways of Life's unprecedented worldwide distribution will instantly cause the show to become the most widely distributed daily live golf talk show in the world.


About Fairways of Life with Matt Adams

The Fairways of Life Show, the most listened to golf in the world, is an entertaining and fun platform for inside information, unforgettable interviews with the game's legends and stars, as well as lively interactive discussions about the game, travel and the latest in golf equipment. Matt Adams' passion for the game and for life creates a show that's unlike any other and will keep you informed, entertained and engaged.


To learn more about the Fairways of Life show with Matt Adams please visit www.fairwaysoflife.com and stay connected through our App and various social media:


Android App: Fairways of Life Android

iOS App: Fairway of Life iOS


Twitter: @TheFOLShow


Facebook: Fairways of Life

Instagram: @MattAdamsFOL


About Matt Adams

Matt Adams, a Golf Channel personality, multiple-time New York Times best-selling author, and host of Fairways of Life with Matt Adams, has become one of the golf industry's top voices, broadcaster and expert in golf business, equipment, and history. For over 30-years, Adams has worked in golf club operations, golf equipment and golf media. He is an expert in golf equipment technology spending years in the OEM side of the game, having designed and/or built golf clubs for the biggest names in the industry, including Nicklaus, MacGregor, Ram and Wilson. Adams has been called "the best interviewer in golf" by golfing legends including Billy Casper and Gary Player.


Adams broadcasting talents have been featured on the SiriusXM PGA TOUR Radio, BBC, ESPN, Golf Channel, PGA Tour Entertainment, European Tour Productions and DirecTV, among others. He has hosted broadcasts from every Major Championship and multiple Ryder Cups.



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Imperial and Youth on Course collaborate for Giving Tuesday E-commerce Partnership

Imperial and Youth on Course collaborate for Giving Tuesday E-commerce Partnership

BOURBON, MO – Imperial Headwear, the #1 headwear brand for Private and Resort golf facilities as reported by the Association of Golf Merchandisers (AGM) in their Member Survey, the last 3 consecutive years, announced a "Giving Back" e-commerce fundraising collaboration with Youth on Course (YOC).

On Tuesday, November 28th, Imperial will donate 20% of all online revenue at ImperialSports.com to YOC. The proceeds going to YOC will help its members maintain the ability to enjoy golf for $5 or less and will provide access to important programs.

"YOC is very appreciative of this Giving Tuesday collaboration with Imperial Headwear," says Youth on Course Executive Director, Adam Heieck. "It's great that Imperial is giving back and we are proud to work with them to help provide youth with access to affordable golf."

#GivingTuesday, Nov. 28th, is a global day of giving fueled by the power of social media and collaboration. 2017 marks the sixth year of Giving Tuesday with over $177 million raised online alone. 

"I am very excited to collaborate with YOC to help provide for their foundation and its members. Our values align with YOC's mission of growing the game and access for youth golfers" said David Shaffer, vice president sales & marketing at Imperial Headwear. "Imperial looks forward to doing our part on Giving Tuesday, and giving back to foundations we believe in."

For more information about Imperial Headwear please visit ImperialSports.com, contact your local sales representative or call (800) 950-1916.

For more information and a list of Youth on Course partners, please visit youthoncourse.org, or call 831.625.4653.

About Imperial Headwear

Founded in 1916, Imperial Headwear is the leading manufacturer and marketer of premium quality headwear for the golf market. Imperial is committed to style, functionality and perfection in fit and comfort. It is this commitment that has allowed the creation of a wide variety of headwear with quality that is second to none. Renowned for its superior customer service and art customization capabilities, Imperial offers its products using the most innovative fabrics and designs, as well as logo and embroidery technologies. For further information please visit imperialsports.com or call (800) 950-1916. Follow Imperial Headwear on Twitter and Instagram at @ImperialHats and on Facebook at facebook.com/ImperialInc. Imperial Headwear's 100th Anniversary video can be viewed at https://vimeo.com/131945482.

About Youth on Course (YOC)

Born in 2006 out of the Northern California Golf Association, Youth on Course began as the NCGA Foundation - a way to increase the accessibility and affordability of golf for Northern California youth. Within five years, the program was thriving and we expanded opportunities for our members to include caddie programs, paid high school internships and college scholarships.

It quickly became apparent that there was a huge demand for what we were doing outside of Northern California. The NCGA Foundation was re-imagined as a nationwide initiative to grow the game, and the name Youth on Course was born to establish a national identity.To date, we have expanded Youth on Course to 19 regions, subsidized more than 500,000 rounds of golf, hired more than 115 interns and 362 caddies, and award $275,000+ in scholarships annually.

For further information on YOC visit: https://youthoncourse.org/

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Topgolf Funds 225,000 Meals for Hungry Texans in Honor of Hunger Action Month

Topgolf Funds 225,000 Meals for Hungry Texans in Honor of Hunger Action Month


Topgolf donated $75,000 to the North Texas Food Bank, which is providing aid to Houston residents displaced by Hurricane Harvey

Video(1) Photos(1)

DALLAS, Oct. 18, 2017 /PRNewswire/ -- As the presenting sponsor of Hunger Action Month, global sports entertainment leader Topgolf® donated $75,000 to the North Texas Food Bank (NTFB), providing 225,000 nutritious meals to Texans in need. The NTFB is helping feed thousands of Houston residents displaced by Hurricane Harvey. In addition to its donation, Topgolf has been fundraising for the Houston Food Bank and Feeding America, the national network of food banks that comprises both the NTFB and the Houston Food Bank.  


"We are grateful to Topgolf for their support of the Feeding America network in the aftermath of Hurricane Harvey and Hurricane Irma," said Feeding America Senior Vice President of Corporate Partnerships and Operations Nancy Curby. "There are people struggling with hunger in every single county in the United States. However, when a disaster strikes, this need is compounded. We appreciate Topgolf for helping raise awareness of this great need."


The NTFB is a top-ranked nonprofit relief organization, providing access to more than 190,000 meals each day for hungry children, seniors and families through a network of more than 1,000 programs and 200 Partner Agencies in a 13-county service area.


"Raising awareness about the critical issue of hunger is especially important during September – Hunger Action Month," said President and CEO of the North Texas Food Bank Trisha Cunningham. "We are so grateful to our friends at Topgolf who sponsored Hunger Action Month and helped raise food, funds and awareness for our mission. Thanks to Topgolf, we were able to put nutritious food on the table for our neighbors in need, and many more North Texans now understand how important it is to take action against hunger."


To combat increasing food insecurity in North Texas, the NTFB recently launched a 10-year plan to provide access to 92 million nutritious meals annually by 2025.


"After a devastating hurricane, a box of food or a case of water can make a person's day," said Topgolf Entertainment Group Co-Chairman and CEO Erik Anderson. "We are proud to work with Feeding America and its affiliates the North Texas Food Bank and Houston Food Bank to provide nutritious meals for communities in need."


Topgolf and Feeding America collaborated on a mini documentary about the aftermath of Hurricane Harvey. To support Feeding America's fight against hunger, please visit www.feedingamerica.org/topgolf.


About Topgolf
What started with twin brothers developing a technology to make golf scoring fun, has turned into a global brand focused on connecting people in meaningful ways. Today, Topgolf continues to blend technology and entertainment, golfers and non-golfers, children and adults – to create an experience that makes socializing a sport for everyone. No matter the occasion or who you share it with, we believe every great time starts with play, is fueled by food and beverage, moved by music and made possible through community. Every Topgolf venue features dozens of high-tech, climate-controlled hitting bays for year-round comfort, a chef-inspired menu for year-round deliciousness and hundreds of Associates eager to help create the moments that matter. With 35 venues entertaining more than 10.5 million Guests annually, original content shows, next-gen simulator lounges, competitive tours, pop-up social experiences and the world's largest digital golf audience, Topgolf is truly everyone's game. To learn more and view exclusive digital content, follow @Topgolf or visit www.topgolf.com.

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