BOLLÉ EXPANDS GOLF COLLECTION FOR 2017
Paris & Overland Park, Kan January 2017 – With twelve unique models for 2017, Bollé has its largest collection of golf sunglasses to date. The addition of three stylish new models - Flash, Flyair and Attraxion - and a range of colors from Matte Black to Neon Yellow, ensures this year's line has something for every golfer.
Driven by the recognition that flawless vision is an essential element of hand-eye coordination, Bollé developed lenses for sport sunglasses that are among the most distortion-free on the market. The brand's exclusive Modulator V3 Golf lenses are made with Trivex®, an advanced material far superior to polycarbonate (the material used for most sport sunglass lenses) in terms of optical clarity, weight, and strength.
Modulator photochromic technology allows the lenses to adapt quickly to changing conditions, ensuring the proper tint in any environment, from direct sunlight to shaded areas.
The tint of Modulator V3 Golf lenses – engineered specifically for the varying demands of the sport – is designed to highlight subtleties of the course. An exterior hydrophobic/oleophobic coating and interior anti-fog treatment combine to manage moisture and eliminate smudging.
Frames made of lightweight and extremely flexible B88 nylon provide all-day comfort. Thermogrip® temple tips and nose pads keep the sunglasses firmly and comfortably in place. For an unobstructed view when looking down, all sunglasses in the collection have rimless or semi-rimless frame designs.
Bollé Golf Ambassador Jim Herman
“In recent years, it's become increasingly obvious to me just how important precise, clear vision is to playing this sport well," said Jim Herman, professional golfer and Bollé ambassador. "Nearly distortion-free and with exactly the right tint for all conditions, these sunglasses allow me to compete with confidence."
Available now, Bollé models featuring Photo V3 Golf lenses are priced between $109.99 and $199.99.
In continuing support an organization that provides educational assistance to the families of military members who have been killed or disabled in service to our country, Bollé is offering three Golf models in a Folds of Honor Limited Edition version. For each pair sold, Bollé will make a donation to the Folds of Honor Foundation.
A leader in sport-specific lens technologies, Bollé also markets Cycling, Water Sports, and Tennis collections.
Bollé is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. For more information about Serengeti, go to www.bolle.com.
About Vista Outdoor Inc.
Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provides consumers with a wide range of performance-driven, high-quality and innovative products for individual outdoor recreational pursuits. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Farmington, Utah and has manufacturing operations and facilities in 13 U.S. States, Canada, Mexico and Puerto Rico along with international sales and sourcing operations in Asia. Australia, Canada, Europe and New Zealand. For news and information visit www.vistaoutdoor.com or follow us on Twitter @VistaOutdoorInc and Facebook at www.facebook.com/vistaoutdoor.