Callaway® Apparel Launches the
Tour Authentic Collection – Heritage in the Making
(Miami, FL, April 26, 2018) — Callaway® Apparel, licensed by global fashion leader Perry Ellis International, announces the launch of the Tour Authentic Collection - a timeless collection designed for the elite player seeking the best in form and function.
Talor Gooch, PGA Tour professional
"We are excited to bring the exclusive Tour Authentic collection to market," stated Gregg Hemphill, Senior Director Global Soft Goods and Licensing at Callaway Golf. "Tour Authentic's upscale men's golf apparel is appealing to all customers, whether or not they enjoy the game of golf, thanks to active styles that go far beyond the fairway. Callaway® Apparel pledges innovation, quality, and performance, which have always been our core attributes."
The Tour Authentic Collection was conceived by leaders in technical apparel and specifically designed for golfers. An exclusive and concise collection of ultra-premium garments, Tour Authentic represents the best craftsmanship, materials, and technological innovation in the industry. Tour Authentic is an opportunity to be part of something special, where less is subtly more.
"We invested two years in product development researching the latest in fabric technologies and fabrication processes," stated Lupe Benitez, Vice President of Design at Perry Ellis International. "This unique perspective enabled us to create an unparalleled luxury golf apparel collection that represents the perfect fusion of function and fashion".
Highlights of the Spring 2018 Tour Authentic Collection include:
Tour Authentic Polos: Created with the world's most luxurious fabrics including Merino wool, 100% mercerized cotton and luxurious Japanese technical yarns, the Tour Authentic polos are available in a variety of fashionable designs and patterns for the elite player seeking the best in form and function. Infused with quality, style and artisanal craftsmanship that translates into confidence on and off the course:
- Underarm pieced gusset allows for maximum range of motion, smooth set-on laser cut plackets, with ultrasonic hems, feature three powder-coated alloy buttons
- Interlined self-collar creates a structured feel
- Moisture management works to keep you cool and dry by wicking away sweat, while UPF protects you from the sun's damaging UV rays during a long day on the course
- Revolutionary sweat hiding technology helps inhibit sweat marks from showing on the outside of the polo