PRESS RELEASE 08 June 2018
BIG MAX LAUNCHES AWARD WINNING GOLF BAG LINE IN U.S.
#1 European golf bag brand, BIG MAX, launches AQUA and DRI LITE technology in U.S. market.
BIG MAX, Europe’s most owned Push Cart brand and #1 European Golf Bag brand, is launching its award winning technology to the U.S. market. With five great looking designs across two award winning technologies – AQUA and DRI LITE - BIG MAX golf bags are set to make a huge impact when they arrive at retail this June.
The technology underpinning the AQUA line is the new DROP STOP system that guarantees the bags are 100% waterproof. Using waterproof fabric with unprecedented waterproof rating of over 10.000mm*, sealed seams and specially designed Japanese waterproof zippers, the AQUA range delivers an unrivalled level of design and waterproofing using ultra-lightweight, tear resistant and washable materials.
DRI LITE technology delivers a washable, water resistant golf bag that is the equal of what most brands in the market call ‘Waterproof’. Most other brands would call DRI LITE waterproof, but with the time and expertise taken to ensure the AQUA range is 100% waterproof, BIG MAX are happy to call DRI LITE water resistant, knowing it will keep all but the wettest, winter days at bay.
With two award winning technologies at the heart of the construction, each bag in the series is strong, stylish, waterproof and washable. And with a range of excellent features combined with a unique, cool Euro look and feel the new BIG MAX line is the complete package.
The AQUA Sport 2 is the second generation of BIG MAX’s most successful cart bag. With a 14-way, 9.5-inch organizer top, full length dividers, 7 spacious pockets, oversize putter well for large grips and weighing in at just over 5 lbs, the Sport 2 is a leader in the field of practicality. To further enhance its waterproof capability the Sport 2 also has a clear rain hood with dual zips giving easy access from either side. A host of neat features like dual strap and umbrella positions, holders and accessory storage options finish off the practical features on this stylish new addition to the BIG MAX AQUA line.
The AQUA Wave is a stylish, lightweight, and 100% waterproof stand bag. The Wave’s 8 ½” top extends into 4 full length dividers, while its 6 waterproof pockets, air channel straps and ultra-light weight of just over 4lbs make the bag a hugely practical and colorful addition to any golfer’s gear.
The AQUA Ocean is a 100% waterproof, compact stand bag that has space to spare and weighs just 3 ¾ lbs. With an oversize top the Ocean is designed for ease of use and with 5 waterproof pockets has plenty of storage options. Practical features such as glove, towel and umbrella holder, combined with space for a full set of clubs mean this stylish bag allows golfers to travel and play without compromise.
DRI LITE Active offers practical solutions to all a golfers storage needs in a stylish, water resistant package. A 9 ½“, 14 way top and an oversize putter well to fit the largest grips will keep all a golfers clubs in order, while 9 pockets, including fully waterproof valuables pocket, glove, dual umbrella positions and towel holder will pack away even the most well equipped golfers’ gear with ease. Ultra-lightweight at well under 5 lbs and available in a range of stylish colour combinations, the DRI LITE Active looks great and delivers on the course.
DRI LITE G is a full-size stand bag that belies its capacity with a weight of less than 4 ½ lbs. A 14-way divider separates the 9” top giving plenty of room for a full set of clubs. An air channel strap for breathability across the back enhances comfort for the carrier while leg lock enables the ‘G’ to be perfectly stable on a cart. 7 pockets along with DRI LITE technology finish off the practical features and a fantastic price make it a great buy for those carrying with a full set of gear.
*Hydrostatic testing of waterproof fabric gives a mm per 24 hours rating. This refers to the amount of rainfall a fabric can withstand in a single day. Thus, a 10,000mm waterproof rating means the garment can withstand 10,000mm of rainfall in a single day without letting moisture in.
AQUA Sport 2 - $299.99, available in Black/silver, Charcoal/Black/Red, Silver/Black/Cobalt, Red/Black/Silver, Navy/Black/Silver
AQUA Wave – $249.99 available in Black, Red, Yellow, White/Orange, Petrol
AQUA Ocean – $179.99, available in Black/Red, Red/Black
DRI LITE Active - $229.99, available in White/Red, Charcoal/Fuchsia, Navy/Black/Silver, Black/Red
DRI LITE G - $199.99, available in White/Orange, Navy/Silver, Silver/Black/lime, Charcoal/Black/Orange, Black/Red
For more information on the BIG MAX bag line visit www.us.bigmaxgolf.com or follow socially:
[email protected] @BIGMAX.GOLF
About BIG MAX
BIG MAX has been Europe’s #1 push cart brand for over 15 years following the unprecedented success of the world’s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. It’s most recent advancement, Fold Flat technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5” deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE technology that in the last quarter of 2017 matched BIG MAX push carts by becoming #1 waterproof golf bag brand in continental Europe.