Toptracer Caters to A Younger, Diverse Audience and Looks to Grow the Game of Golf with Launch of "Go Fish" at Toptracer Range Locations Worldwide
DALLAS – June 25, 2020 – Toptracer, a Topgolf Entertainment Group product and the world's leading ball-tracking technology revolutionizing how fans watch, play and practice golf, today unveiled "Go Fish" at its 250 Toptracer Range locations worldwide.
Catering to a new generation of young golfers and non-traditional consumers looking to level up their range experience, "Go Fish" can be played individually or as a team of up to four people. Players bid to capture each of the 24 different sea creatures in their virtual aquarium by hitting shots to various targets on the driving range. As with other game modes, players can sign into the Toptracer Range app to view progress and compare scores with friends.
"Go Fish is the latest development in our pursuit to make Toptracer Range technology the most inclusive platform in golf," said Toptracer President, Ben Sharpe. "We want to make the game of golf more accessible for everybody, not just the regular golfer. This is the next step in our journey to grow the game among traditional and non-traditional audiences and introduce younger people to our sport in an entertaining and engaging way, that'll keep them coming back for more."
Designed to create a diverse and far-reaching appeal, "Go Fish" is a key feature in a series of large-scale updates and improvements the company has implemented this summer. Visitors can now tee it up at the 2019 PGA Championship venue, Bethpage Black and the site of the 2021 Open Championship, Royal St George's, in Virtual Golf mode. Toptracer Range Mobile users can now enjoy a new "Capture the Flag" game designed to improve accuracy and consistency.
To locate your nearest Toptracer Range facility and check out all the new offerings from virtual golf at Royal St. George's and Bethpage Black to "Go Fish" and "Capture the Flag," please visit www.toptracer.com/range.
ABOUT TOPGOLF ENTERTAINMENT GROUP
Topgolf Entertainment Group is a technology-enabled global sports and entertainment community that connects people in meaningful ways through the experiences we create, the innovation we champion and the good that we do. What started as a simple idea to enhance the game of golf has grown into a movement where people from all walks of life connect at the intersection of technology and sports entertainment. Topgolf Entertainment Group's platforms include Topgolf venues, Topgolf Media, Topgolf International, Toptracer and Topgolf Swing Suite.
ABOUT TOPTRACER RANGE
Toptracer Range, a brand expression from Topgolf Entertainment Group, connects communities of fans in meaningful ways by equipping driving ranges with Toptracer technology that offers an interactive and social experience that is perfect for all levels. With real-time data, players can compete in a variety of games, improve their skills or simply be introduced to the game of golf.